Understanding Marketing: 5 Common Misconceptions
Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories? 1. Defining Marketing There is clearly a […]
How to Leverage Email Marketing for Your Business
There are multiple modes of online marketing and email marketing is definitely at the top of the list. If you are considering getting into more personalized modes of marketing for your target audience, there are a few individual tips to keep in mind. You also need to keep the requirements in mind when it comes to […]
8 email marketing tips for B2B companies
1) Optimize your database Every email marketing strategy is based on the creation of a database, that is, a list of contacts of people, companies, and entities with which you are interested in establishing business relationships. To create a good database, keep these principles in mind: Include all the necessary information . The name, the company and the email […]
The 4 fundamentals of email marketing that you must keep in mind
1) SMART goals and a contact strategy It pays to go back to basics to set SMART goals. Email marketing is one of the techniques that marketers use when they need to get out of a tight spot and increase sales and conversions. But as the saying goes, the one who goes the fastest does not arrive first, but […]